A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
| Major | Graduates | Colleges |
| Public Relations/Image Management | 4,791 | 127 |
| Advertising | 4,671 | 80 |
| Public Relations, Advertising, and Applied Communication, Other | 1,586 | 43 |
| Organizational Communication, General | 1,451 | 63 |