Marketing Research
Business, Management, Marketing, And Related Support Services
What is it about?
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
Trends
Graduates
Popularity Rank
Colleges
Number of Colleges by Type
Median Graduating Class by College Type
Number of Colleges by Size
Top 10 Public by Number of Graduates
Average public university graduating class: 23 students.
Top 10 Private by Number of Graduates
Average private university graduating class: 5 students.
O's Insights on Marketing Research
- Major has been decreasing in popularity over the last 5 years after being stable prior to that.
- 70% of graduates come from public universities.
