Consumer Merchandising/Retailing Management
Family And Consumer Sciences/Human Sciences
What is it about?
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
Trends
Graduates
Popularity Rank
Colleges
Number of Colleges by Type
Median Graduating Class by College Type
Number of Colleges by Size
Top 10 Public by Number of Graduates
Average public university graduating class: 41 students.
Top 10 Private by Number of Graduates
Average private university graduating class: 9 students.
O's Insights on Consumer Merchandising/Retailing Management
- Major has been decreasing in popularity over the last 5 years after being stable prior to that.
- 78% of graduates come from public universities.
