Enrollment rate is one of the trickier college admission metrics to understand and parse as it is the result of a combination of factors. On the face of it, it is simply the percentage of the admitted (freshman) students who actually enroll for the year. The enrollment rate is also referred to as the yield rate by colleges and enrollment management consultants. Colleges closely monitor their yield rate and try to ensure that it does not drop year on year. This is because the yield rate spotlights the “desirability” of the college.
