A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
| Major | Graduates | Colleges |
| Advertising | 4,671 | 80 |
| Public Relations, Advertising, and Applied Communication | 2,821 | 88 |
| Public Relations, Advertising, and Applied Communication, Other | 1,586 | 43 |
| Organizational Communication, General | 1,451 | 63 |