A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Marketing/Marketing Management, General is relatively popular as a minor/second major with 3,567 people graduating with it as a minor in academic year 2018-19.
| Major | Graduates | Colleges |
| Marketing, Other | 687 | 40 |